11+ Marketing Strategy Business Plan Examples - PDF, Word | Examples


marketing business plan example

John B. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated. Free Sample Marketing Plans. Working on a marketing plan for your organization? Get practical ideas and good models with dozens of examples of successful marketing plans. Or create your own marketing plan from scratch with our Sales and Marketing Software. Marketing Plan Example – Sample Marketing Plan Template. Use this marketing plan example to generate sales for your small business. This document is a sample marketing plan template that will help you create your own strategy quickly. It contains text, .

Marketing Plan Templates and Free Sample Marketing Plans - Mplans

Abraham Lincoln knew that preparation is everything. In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department. Whatever the case, the steps you take today to create a functional and straight-forward marketing plan will lay the foundation for your year ahead, marketing business plan example, helping you to get results that are measurable and quantifiable.

But before we dive in, make sure to download our Marketing Plan Templates so that you can follow along with your own document. How to Structure Your Marketing business plan example Plan.

First, here are the sections that should be in your marketing plan. List your Goals First While developing goals may not be the first step you actually take when forming your marketing plan, listing them first on your final marketing plan document sets the stage for everything to come, marketing business plan example.

Explain Your Research Research will be the foundation of your marketing plan and should include:. This phase includes:, marketing business plan example. In fact, even before you have implemented your strategy, you should be measuring to establish your baseline.

What have you done in the past and what were the results? How can those strategies shift to improve ROI? List Overarching Strategy and Tactical Plans Having tactical plans and calendars gives life to your ideas and strategies. Try focusing on 4 or 5 main tactics for the year and create execution plans around these tactics.

Keep in mind that your tactics may or may not be the same as your goals, marketing business plan example. If your goals are high-level i. No one can predict the future, which is why you need to remember that your marketing plan should be a living, working document.

Transparency is important when developing and finalizing the plan. By getting feedback from all departments and being clear on goals, your marketing plan is more likely to be of value and to be seen as a successful tool.

A marketing plan left to collect dust is useless. A common mistake that many people make is starting marketing business plan example the tactical plan before they have ironed out the strategic plan. But in order to formulate a strategic plan, you need to do your research. Below are steps that will help you lay a sturdy foundation for your tactical plans, and allow you to develop reasonable expectations and goals, marketing business plan example.

Check Out the Competition In order to determine the likelihood of success and define your marketing strategy, you need to understand the competition. Researching your competition first will also help you through the next step of performing a SWOT analysis. Using email and social media while surveying the content landscape will marketing business plan example you an immense amount of knowledge about your industry.

Standard to any business or marketing plan is the SWOT analysis. The SWOT analysis will help you understand what differentiates you from your competition and how you should position yourself in the market. It will also help you develop your messaging and your unique selling proposition.

Brutal honesty is imperative for a truly insightful SWOT. Use bullets and aim for 4—5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.

For example, as we will discuss further down in this piece, content marketing, social media and SEO will all be important parts of your overall inbound marketing plan and would benefit from SWOTs of their own. The days of outbound marketing have come and gone. No longer are we looking at audiences en masse.

Instead, inbound marketers are honing in on the segments of those audiences that they want to target. This is a crucial step in developing an inbound marketing plan. This information will help you to personalize your marketing materials so they are targeted and highly relevant to your audience segments. You may find you already have all the data you need! Each of these stages are major opportunities for you as a marketer to nurture your potential customer by providing valuable content about the product and or problem they are trying to solve.

Identifying your budget will dictate which goals you can tackle first, the manpower you can recruit to help, and the extent to which your marketing plan can go for the month, quarter, or year. Identify Your Goals Goals are the most important part of your plan. If you have completed marketing business plan example research, you should have been able to identify your weaknesses and areas of opportunities, marketing business plan example. Setting both quantitative and qualitative goals around these findings, as well as developing KPIs, will be essential.

They will help you set a clear path, understand your marketing ROI and redirect your tactics as you move through the year, if you find certain strategies are working better than others.

Goals should be obtainable, but not easy. You marketing business plan example to make sure you are shooting for the stars without ending up discouraged and overwhelmed, marketing business plan example. Your USP ties in closely with your brand and your content because those are the conduits your USP will be communicated through. And communication is key, marketing business plan example. Clearly state your USP and do it often — on your website, in your emails, through your ads, etc.

A brand can be one of the strongest assets a company possesses and, if done right, will encourage customer loyalty every business dreams of.

But brand consistency is key. Take a look at all the places where your audience comes in contact with your brand and ask yourself what each piece is saying about your brand as a whole. Optimize Your Website Website design is more than just a pretty homepage. Your website is often the first impression your prospects will get of your company.

That means that your website has to be more than pretty — it needs to be clear and functional. If your site is cluttered and hard to navigate, you marketing business plan example automatically lose potential buyers.

Just think about the last time you went to a poorly designed, cluttered website. Did you stay long? What was your immediate impression of that company? All it takes is the click of a button and they are on to the next provider. So be clear in your messaging. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.

Marketing business plan example is the meat that will attract your buyers. Content marketing marketing business plan example about providing useful information to your customer base. Think of it this way: If you write intelligent and thought-provoking blog content on a weekly basis that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers.

They will come back to your site time and time again because you are providing a free service to them, all the while building trust and establishing brand clout in a non-intrusive way, marketing business plan example. And when these devoted followers realize they need the product you sell, guess who they are most likely to buy it from?

You got it. They are going to go to you, the company they trust. But in order to do this successfully, you need to know what types of content to use and when. Google does too! Creating solid content is important for your SEO strategy. Content Marketing. Define Your Distribution Channels As important as content is, without distribution your content goes to waste. It is useless. In the world of social media, it pays to have an overall strategy that is tweaked depending on the social channel you are working in.

For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that. One strategy that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important.

Here is what they recommend for timing:. Of course, depending on your industry and audience, these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key, marketing business plan example. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.

Much like your content plan, your social media plan needs a strategy of its own that is then integrated with your overall marketing plan. Email marketing is yet another tactic in your inbound marketing arsenal, marketing business plan example. Email is used most effectively as a lead nurturing tool, in that it is used to engage with potential customers as they interact with specific content on your website. For example, if a prospect visits your website and downloads an eBook, marketing business plan example, they will then begin to receive a set of triggered emails related to the eBook topic, marketing business plan example them to further interact with your brand.

Email is also commonly used for announcements, marketing business plan example, newsletters and promotions. Just as with social media, email frequency and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire.

As we have already established, the content you create is important to your strategy, but it is only useful if it finds its way into the right hands. SEO is what Google and other search engines use to index your pages and allow your content to be found by your prospective customers.

In a digital world, SEO is incredibly important.


How to Write a Marketing Plan for a Business


marketing business plan example


11+ Marketing Strategy Business Plan Examples – PDF, Word Marketing is one of the key components of any business organization. Without marketing, companies would never succeed and will definite go bankrupt in a span of months. Jun 25,  · Advertising and Promotion Plan. Marketing Materials - Every business will include some of these in their promotion plans. The most common marketing material is the business card, but brochures, pamphlets, and service sheets are also common. Publicity - Another avenue of promotion that every business should use. With your marketing plan template bundle, you’ll find everything you need to build a great marketing plan. It includes: Social Media Strategy Template (PowerPoint): Manage every channel and achieve success with a clear social media westdelcors.cf: Devin Joubert.